Brands

The East African is a regional weekly publication with a focus on economic and political issues affecting the East African region .It is published on Sunday and retails at KES 60, UGX 1500, TZS 1000 & Rwanda 400.

It is sold in Kenya (50%), Uganda (20%) and Tanzania (30%). A few copies are selling in Rwanda and Congo and these will be growing in the near future.

The paper delivers to you the East African professional. This is a person who in high to mid-level management in commercial enterprises, government and NGOs. They interact with peers across the East African countries and their work is affected by political and business events across the region. They are mid to high income earners who are prestige driven. They look for self improvement and social status and are high spenders in items that improve and portray their high standard of life.

Website: http://www.theeastafrican.co.ke