Brands

The Daily Metro is an informative, easy to read social tabloid, launched in September 2007. It is bright, readable and with heavy use of graphics.

It is published Monday to Fridays and retails at only Kshs 20. Distribution is 65% Nairobi & 35% upcountry

It delivers to you the middle and lower income, young guy about the town. He is striving to live a good life and makes ends meet. He is tired of politics and thinks that politics will not get him anywhere. He is more interested in what people are doing to move ahead and to survive. He wants a story to talk about that is not politics. He is always engaging and will talk to you while standing at the queue at the ATM, or if seating next to you in the matatu. He is looking for a break and believes money is everything and it will make life fantastic. He has strong family values. He always looks for value whenever he buys anything and will know someone who knows someone who can get you that phone, genuine bwana, at a cheaper price. He works hard and seeks entertainment whenever he can, because he owes it to himself to live ‘the good life’