Mwananchi is the leading daily Swahili newspaper with the largest audience and highest readership in the country. It was registered on April 20, 2000 and on May 27, 2000, the first copy of Mwananchi was launched. Mwananchi has a market share of 71%, it is published Monday to Sunday delivering variety of content for readers. By far, it is a largest circulation newspaper in Tanzania that circulates up to 40,000 copies across Tanzania. 8 out of 10 newspaper readers read Mwananchi.