CORPORATE CALENDAR: DECEMBER 2012

IN BRIEF

These are just a few of the events that occurred within the months of January to April this year:

LAUNCH OF SPORT ON!

Seeking to target the avid and analytical sports fan, Nation Media Group launched Sport On! a dedicated, full-colour bi-weekly sports newspaper on January 17, 2013, officially hitting the streets a day later on January 18, 2013.

Retailing at just Kshs. 30, Sport On! seeks to address the void in the market in regard to exclusive and analytical sport content. 

The newspaper is available every Monday and Friday with its priority being developing Kenyan sport in addition to growing the country’s sportsmen and women into role models in society by highlighting their successes and equally learning from their shortcomings.

Sport On! serves as a unique newspaper in its own right as it gives various sports personalities an opportunity to write personalized columns in the newspaper in turn bringing the hugely celebrated sportsmen and women closer to the people thus airing their experiences first hand. The sports personalities cum local columnists include vollyballer Jane Wacu, Lorna Kiplagat, Dennis Mwanja and notable radio personality Maina Kageni.

The first edition included a 16-page pullout on the Africa Cup of Nations.

So far, the sports newspaper has conducted quite a number of sports events with the latest one being a skate derby at the GP Karting Track on May 4, 2013, with over 900 people present at the event.

UTAHAMA ROUNDI HII PROMOTION COMES TO A CLOSE

Officially kicked off on December 24, 2012, the Utahama Roundi Hii promotion came to a close on March 24, 2013 with Lawrence Rugendo from Chuka as the ‘final’ winner in the promotion.

The promotion which proved to be even more popular than its predecessor Utahama Lini promotion, was officially launched on December 19, 2012 subsequent to its’ roadshows which commenced on December 15, 2012.

The promotion which ran on the Daily Nation newspaper served as a National Consumer Promotion which was aimed at driving sales for the newspaper. In turn, the promotion achieved the largest numbers ever seen in an NMG promotion as the increase in sales from draw 1 to draw 3 was 411.6 per cent.

The highest drop off point for the entries was Kimathi Street with 51,613 entries while the lowest was Keroka in Nyanza with 2,676.

Winners of the competition include:

The competition differed from the Utahama Lini promotion in that it was giving away two to three bedroom apartments as opposed to the Utahama Lini promotion which was giving away stand-alone bungalows in Kitengela.

NINE FINALISTS PRESENT THEIR IDEAS IN BUSINESS DAILY’S ‘THE NEXT BIG THING’ COMPETITION

Nine finalists got an opportunity to sell their ideas to a room full of investors during the Next Big Thing ‘finale’ at the Safari Park Hotel on February 21, 2013.

The presentation which marked the end of the competition saw the finalists present their ideas which ranged from virtual classroom applications, digital HIV testing kits to ‘talking’ spectacles created to assist the blind in getting their way around. Other areas represented in the presentation included tourism, health and energy.

NIWEZESHE CAMPAIGN…….QFM

QFM in partnership with the Rotary Club of Nairobi North donated several wheelchairs raised as part of the Niwezeshe Campaign which ran on the station between the months of September and November 2012.

The donation took place at the Parklands Sports Club on January 16, 2013 where it was presided over by the Chief Justice Dr. Willy Mutunga who urged organizations to ensure that five percent of their staff members are people living with disabilities.

Dr. Mutunga further called upon charities to go beyond tokenism and create employment opportunities for disabled people.

The competition was officially launched on September 1, 2012 in a bid to enrich the society and assist people with disability as part of its fourth year anniversary.

The four week campaign featured five programmes daily with weekly draws held every Friday in order to give away wheelchairs.

Launching the campaign was NMG Radio General Manager Charles Maye who urged the public to nominate themselves or anybody they knew who was in dire need of wheelchairs.