As the Group continues to redefine itself as a modern digital content company, we are alive to the challenges facing media businesses as our consumers continually shift whole-heartedly to the digital-social-mobile platforms.
We intend to be relevant in their lives by being a provider of unique, high quality content at their convenience and in their way. We will aggressively grow our audiences in the digital space by providing unique value that keeps them connected and engaged on our platforms.
The Group is addressing this challenge by ensuring we are mobile first, we deliver quality and differentiated content on multiple platforms.
In order to win in this space, it is critical we continue being the first with the truth, deliver superior user experience and create products that are relevant for our consumer’s lives.
Our commitment is to give our consumers highly desirable content that fits into their worlds, however, wherever and whenever they need it.
We intend to be relevant in their lives by being a provider of unique, high quality content at their convenience and in their way
To be the media of Africa for Africa
Create value for its stakeholders and positively influence society by providing media that informs, educates, and entertains
The Group was founded to tell the African story and today we transformed ourselves into a media house with not only African but a global reach