Nation media Group (NMG) was on Thursday feted for being the most innovative company in a survey that recognised its revamped digital plan to attract a larger audience for its news and entertainment content.
The survey by Think Business also ranked NMG first on sustainable corporate social responsibility projects.
Cigarette maker BAT was rewarded as the best quoted company, Kestrel Capital (equities dealers of the year) and Anjarwalla and Khanna (best legal transaction advisor).
The awards come as NMG focuses on broadening its content beyond news and to ensure a strong and diversified menu for lifestyle audiences.
“Nation Media Group has in the recent past enhanced its interaction with its core audiences compared to other blue chip companies in the region.
“We expect to see the company on a positive growth trajectory if this momentum is sustained,” Ochieng Oloo, the founder of Think-Business Limited, said.
NMG has restructured its newsroom to serve all platforms seamlessly, with content provided online, in print media and broadcast.
It was also ranked the second best quoted firm behind BAT, with Safaricom coming third.
NMG recently acquired a majority stake in KenyaBuzz, an online entertainment directory with a strong events, lifestyle content and social brand, to expand the Group’s digital footprint.
KenyaBuzz enjoys significant reach in Kenya and Uganda, and has high engagement with younger consumers.
Sales from the digital division grew 14 per cent last year, with the company looking at the segment to contribute 10 per cent of group turnover over the next three years.
Barclays Bank won the innovative listing award after gold backed exchange traded fund (ETF) — which allows Nairobi bourse investors to buy a piece of gold to diversify from equities and bonds.
By Bonface Otieno