I will accelerate digital transformation and strengthen NMG brand, Odundo says

Newly appointed Nation Media Group (NMG) CEO Geoffrey Odundo has identified accelerating digital transformation and strengthening the ‘Nation’ brand as his key priorities as he starts his tenure at the helm of East Africa’s biggest news organisation.

Mr Odundo, who joins NMG from CPF Group where he was Executive Adviser, is also a former CEO of the Nairobi Securities Exchange (NSE).

“I’m honoured to have this opportunity to lead East Africa’s premier media group. NMG has been on a journey of digital transformation, we can accelerate this and ensure that we’re on the cutting edge of technology in terms of speedy delivery of accurate, user-driven news,” said Mr Odundo in an interview.

NMG Board Chairman, Dr Wilfred Kiboro, announced Mr Odundo’s appointment in a statement to staff on Monday.

“Mr Odundo is an accomplished senior executive and a seasoned investment banker with vast experience in leadership, including serving in the position of Chief Executive Officer of the Nairobi Securities Exchange (NSE), where he spearheaded various market innovations and achieved record breaking milestones during his tenure between 2015 and 2024. I am confident that I can count on you to extend your customary welcome and support to Geoffrey as he joins NMG to strengthen our team in our continuing endeavour to deliver our mandate to the societies we serve,” Dr Kiboro said.

Mr Odundo will take over as the CEO from April 7, 2025.

Mr Richard Tobiko, the NMG Chief Financial Officer, has been serving as the interim Group CEO since August 1, 2024 following the retirement of Mr Stephen Gitagama, who served NMG for 17 years in different capacities.

Mr Odundo has previously held other senior executive positions, including being the first Managing Director and CEO of Kingdom Securities.

He holds an MBA degree in Strategic Management from the United States International University, a Bachelor of Arts degree in Mathematics and Economics from Egerton University, and several professional certifications.

He said he will lean on his experience in the financial sector and the capital markets to accelerate NMG’s growth while ensuring the media house continues to play its important role of influencing positive change in society.

“I have closely interacted with the media and seen the important role it plays in highlighting the running of the economy, democratic space and the social fabric of the country. My aim is to see NMG become the leading source of news across all the demographics,” said Mr Odundo.

The new Nation boss said he will strive to have happy employees who are highly motivated.

“In terms of talent, it is about bringing the best out of people, making sure they feel good about their place of work and ensuring everyone is rewarded for their contribution,” said Mr Odundo.