NMG inks events deal with SA firm

Nation Media Group (NMG) has inked a partnership with Delicious Festival East Africa in a move that will expand its content beyond news. NMG Group Chief Executive Officer, Stephen Gitagama said the deal will position the media house as a key player in the events and music industry. The South African brand will for the first time host the Delicious International Food & Music Festival in Kenya. “As NMG continues to redefine itself as a content company, we are encouraging partnerships like this because it allows us to provide unique, differentiated and relevant content to our consumers,” said Mr. Gitagama.

By Linet Igadwah